What Investors Really Want to See Before They Invest... 

What Investors Really Want to See Before They Invest... 

Revenue growth might get you into the room, but it's rarely what gives investors confidence to invest. In our latest episode, Adrian Cannon shares with Ellie Harrop what he's learnt from decades of helping businesses grow, scale and prepare for investment. 

During the conversation we explore:

Why passionate founders still matter more than polished pitch decks.

What investors are really assessing during due diligence.

The warning signs that suggest a business may struggle to scale after investment.

Why the best business plans rarely survive first contact with reality.

And the one question more investors should be asking:
"What will you do if it goes wrong?"

The conversation is a reminder that investment readiness isn't simply about revenue or technology. It's about leadership, execution, resilience and having the foundations to navigate whatever comes next.

This is the first in a series of conversations with experienced investors, operators and technology leaders, sharing practical insight for founders preparing for their next stage of growth.

If you want to discuss this in more detail and understand what it means for your business right now, click here to contact us.