Insight
How we think
before you hire us
The fastest way to judge an advisor is to read what they write when nobody is paying them for it. Written or led by a partner, not by a marketing team.

Beyond revenue: what really drives business growth
Peter Baxendale on why a good product creates the opportunity to grow, and why alignment across every team is what makes that growth sustainable.
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What investors really want to see before they invest
Adrian Cannon and Ellie Harrop on why revenue growth gets you into the room but rarely closes the round.
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Aldemis launches Foundry
AI-assisted software delivery combined with senior technology leadership, on a monthly subscription.
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Technical debt: when does it become a business risk?
Richard and Giles on the work left behind in the push to ship, and where it really sits.
Read the articleLondon Tech Week – what should Series A investors ask?
Eight questions that separate a real business from a well-funded demo in an AI-wrapped market.
Read the articleThe eighteen-month architecture decision
Five quiet decisions between seed and Series A that become the dominant cost of the next round.
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Aldemis partners with Solas Compliance
Ongoing technical execution support for a compliance platform scaling into AI-driven regulatory work.
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Aldemis and Witstock announce strategic partnership
Aldemis and Witstock combine technology delivery with fractional executive management for growth-stage fintech.
Read the articleThe technology–business gap
Ignorance, denial, realisation, action, serenity - the cycle, with diagnostic questions for each stage.
Read the articleThe importance of focus and alignment when scaling a business
Twenty-one businesses, most of them failures, and the one trait they shared: a lack of focus.
Read the articleSoftware is more than just features
The straw bridge. Why building features without a plan produces something that works right up until it matters.
Read the articleWhat value does AI truly deliver?
A full application built end to end with AI in nine hours, and every prompt used to do it.
Read the articleImbalance between business leadership and technology leadership
Why some technology environments deteriorate so much further than others: an imbalance of power at the top.
Read the articleWhy your million-pound strategy is stuck in the engineering department
Strategy does not fail in the engineering department. It fails in translation between the boardroom and the stand-up.
Read the articleThe elusive unicorn: what a “good” CTO truly looks like for your SaaS business
The deeply technical CTO versus the business strategist, with the honest trade-offs of each, and what to hire for.
Read the articleWhy purpose matters: a real-life story
Fifty demotivated people, one thirty-minute conversation, and an overnight change. Plus ten rules on team motivation.
Read the articleDemystifying the black box: a CEO’s guide to measuring ROI on tech investment
The classic ROI formula fails for technology spend. Four pillars that measure it properly.
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Podcast: IMH Media Network & Aldemis
Richard Ney with Alexander Mihalcea on bridging business and technology, fintech 2.0 and where projects go wrong.
Read the articleBeyond the budget cut: a CEO’s guide to smarter tech spending
Cutting the tech budget by 15% is the blunt instrument. Four levers that reduce cost without stifling growth.
Read the articleWhy CEOs must champion better technology delivery
Delivery capability is a CEO-level concern, not an IT one - with the five metrics worth tracking.
Read the articleThe Aldemis Insight Series
Recorded conversations between Richard Ney, Peter Baxendale, Adrian Cannon and Giles Manger on the realities of building and growing a business.